Hi, I'm Gülin. I am the Business and Brand Strategy Lead at ATÖLYE's Studio. My superpower is simplifying things and unifying POVs.
Following her graduation from the Department of Psychology at Koç University, Gülin started her career in strategic planning for the communications sector. Until 2015, she helped shape communication strategies for brands like Unilever, Vodafone, and Türkiye İş Bankası as a team member in both local and global agencies. She also got to experiment with different research methods to gain user insights. In her role as editor and curator for the trend and inspiration platform for Medina Turgul DDB’s clients, Gülin organized presentations, trainings, and events for both employees and clients. During this time, she also took on the role of manager for the experience design unit Engine with the aim of developing new products and service experiences for brands.
To hone her skills in experience design and innovation, Gülin started a graduate program in Innovation & Management at Tufts University, where she studied business models that combine design and sustainability. Following her return to Turkey, she founded the design consultancy firm ZERO, which focuses on circular economy and design. Her various projects for the private sector helped make Gülin a local thought leader, working closely with academic institutions like Istanbul Bilgi University and Kadir Has University, industrial summits such as Brand Week and Design Week, as well as hosting training and workshop events at ATÖLYE.
After collaborating with ATÖLYE for strategic consultancy on different projects over the years, Gülin joined the team as a Design Strategist in 2019. She is currently in charge of developing creative business strategies at ATÖLYE by analyzing new business models and cultural shifts.
Guided by her curiosity, Gülin loves to learn new things and gain new experiences every chance she gets. When she’s tired of asking questions, she likes to relax through sports that let her enjoy the wind.